AQO 3306/11-15

Mr Stewart Dickson
Alliance Party
East Antrim

Tabled Date: 24/01/2013
Answered On Date: 07/02/2013
Priority Written: No

Question:
To ask the Minister of Enterprise, Trade and Investment for her assessment of the damage caused to Northern Ireland's tourist brand by the recent unrest.

Answer:

The press coverage of Northern Ireland in recent weeks has portrayed a negative image of Northern Ireland which is unhelpful especially as this region has been so successful in attracting visitors in recent years.

The ni2012 campaign was hugely successful in enhancing the image of Northern Ireland and I want to ensure that a positive message continues to be delivered.

My Department, through NITB and TIL, remains fully committed to promoting Northern Ireland as a visitor destination; providing reassurance to potential visitors and emphasising that it is ‘business as usual’ in Northern Ireland.