AQW 43190/22-27
Ms Claire Sugden
Independent
East Londonderry
Tabled Date: 25/03/2026
Answered On Date: 08/04/2026
Priority Written: No
Question:
To ask the Minister for Infrastructure to detail the total cost of road safety advertising campaigns, in the last five years, broken down by media type.
Answer:
Various platforms have been utilised for road safety advertising campaigns, including, TV, Radio, Online/social media, Cinema and Outdoor. Please see table below. Year | TV | Radio | Cinema | Online/social media | Outdoor | 2024/25 | 189,405.00 | 107,093.34 | 9,215.20 | 58,492.15 | 188,227.59 | 2023/24 | 168,661.04 | 42,449.54 | 4,754.75 | 17,999.70 | 198,638.06 | 2022/23 | - | - | - | - | - | 2021/22 | 44,884.84 | 29,817.02 | - | - | - | 2020/21 | 635,229.96 | 180,412.20 | - | 65,849.80 | 199,699.50 |
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